Romanian consumer, „more careful with the budget available"

Romanian consumer is more careful with the budget available.

Often, he limits to the minimum necessary and seeks better prices in several stores before he buys what he wants.

These are among the conclusions of a study done by Nielsen Company.

Romanians no longer dive before shopping.

According to the survey, two-thirds of buyers limit to a strictly necessary.

Over 85 percent of people say they feel the price increases, especially in food and, in this context, they prefer to go to the store only once a week for supplies.

Traditional neighborhood stores are struggling for survival

Six of ten Romanian prefer hypermarkets, 20 percent go to supermarkets, which means, according to specialists, that traditional neighborhood stores are struggling for survival under the onslaught of corporatized modern trade.

In 2012, were opened over 160 major stores in Romania.

Nearly 20 percent of shoppers say they were forced to look for cheaper brands for the products they currently consume.

Only 8 percent of respondents say they do not experience price increases.

Promotions influence has dropped

Promotions influence has declined, but even so, over 30 percent of Romanian are still looking for them and do their shopping list by occasional discounts.

24 percent of shoppers say they are guided by promotions if it is reduced a certain brand of products.

The study was conducted in the period October the 10th to November the 7th, 2012 on a sample of 1,200 respondents.

US-Dutch Nielsen Company is a conglomerate which includes one of the largest market research companies in the world.

Translated by Alexandra-Diana Mircea

MTTLC, Bucharest University