EC: EUR 200 million for promotion of agri-food products in the EU

The European Commission will allocate €200.9 million in 2020 to fund promotion activities for EU agri-food products at home and abroad.

In 2020, more than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potential, such as Canada, China, Japan, Korea, Mexico and the United States. Eligible sectors include dairy and cheese, table olives and olive oil and wines. The selected campaigns are expected to enhance the competitiveness and consumption of EU agri-food products, raise their profile and increase their market share in these targeted countries.

Calls for proposals for the upcoming 2020 campaigns will be published in January 2020. A wide range of bodies, such as trade organisations, producer organisations and agri-food groups responsible for promotion activities are eligible to apply for funding and submit their proposals.

Source:RRA, European Commission Newsroom